Aga SzóstekWhy tone down your marketing ?Telling current and potential customers what you have to offer feels like good marketing. The problem is that our brains are much more…5 min read·Mar 10, 2024----
Aga SzóstekCall centers are an investment, not a costIf you would like to build a customer relationship built on empathy and trust it would be a good idea to consider how you treat your call…5 min read·Mar 14, 2023----
Aga SzóstekUMAMI: experiences that build loyaltyThe unpredictability of the market makes it increasingly difficult today to build sustainable and systematic market growth. Many companies…5 min read·Feb 4, 2023----
Aga SzóstekinNYC DesignWhy is the Return On Investment (ROI) when you invest in experience design?I’ve been asked by quite a few people to tell more about “The Umami Strategy” — the book I published back in 2020. I don’t know how it…9 min read·May 19, 2022----
Aga SzóstekinUX CollectiveOur lives as transformative storiesConsider this: we replace every cell in our body every three years. Our memory is flexible and re-formattable. So, every one of us has the…5 min read·May 13, 2022--1--1
Aga SzóstekinUX CollectiveTime to extend the economic progression modelOceans are a crucial part of the system that produces oxygen. Yet, we treat them as a free food resource that can be exploited without as…7 min read·Apr 25, 2022--1--1
Aga SzóstekinUX CollectiveDoes intuition matter?Have you ever considered yourself an intuitive designer? Or is the idea of intuition something that you consider as disconnected from the…4 min read·Feb 7, 2021--1--1
Aga SzóstekinUX CollectiveWhy is it necessary to always ask about people’s expectations when doing user research?How is our brain processing experiences? Are we operating in a style of homo economicus or more like Bayesian machines? How does the way…7 min read·Jan 6, 2021----
Aga SzóstekinUX CollectiveConfirmation or falsification in your user research?Whenever you run a study, are you trying to confirm or falsify your beliefs?4 min read·Apr 25, 2022--2--2
Aga SzóstekinUX CollectiveInnovation as a organizational mindsetInnovation is something any organization that wants to thrive today needs to have figured out. Countless bags of cash are invested in it…4 min read·May 30, 2020----