Why tone down your marketing ?Telling current and potential customers what you have to offer feels like good marketing. The problem is that our brains are much more…Mar 10Mar 10
Call centers are an investment, not a costIf you would like to build a customer relationship built on empathy and trust it would be a good idea to consider how you treat your call…Mar 14, 2023Mar 14, 2023
UMAMI: experiences that build loyaltyThe unpredictability of the market makes it increasingly difficult today to build sustainable and systematic market growth. Many companies…Feb 4, 2023Feb 4, 2023
Published inNYC DesignWhy is the Return On Investment (ROI) when you invest in experience design?I’ve been asked by quite a few people to tell more about “The Umami Strategy” — the book I published back in 2020. I don’t know how it…May 19, 2022May 19, 2022
Published inUX CollectiveOur lives as transformative storiesConsider this: we replace every cell in our body every three years. Our memory is flexible and re-formattable. So, every one of us has the…May 13, 20221May 13, 20221
Published inUX CollectiveTime to extend the economic progression modelOceans are a crucial part of the system that produces oxygen. Yet, we treat them as a free food resource that can be exploited without as…Apr 25, 20221Apr 25, 20221
Published inUX CollectiveDoes intuition matter?Have you ever considered yourself an intuitive designer? Or is the idea of intuition something that you consider as disconnected from the…Feb 7, 20211Feb 7, 20211
Published inUX CollectiveWhy is it necessary to always ask about people’s expectations when doing user research?How is our brain processing experiences? Are we operating in a style of homo economicus or more like Bayesian machines? How does the way…Jan 6, 2021Jan 6, 2021
Published inUX CollectiveConfirmation or falsification in your user research?Whenever you run a study, are you trying to confirm or falsify your beliefs?Apr 25, 20222Apr 25, 20222
Published inUX CollectiveInnovation as a organizational mindsetInnovation is something any organization that wants to thrive today needs to have figured out. Countless bags of cash are invested in it…May 30, 2020May 30, 2020