Thank you, Benek Lisefski, I am digging into your writing right away.

I fully agree with you that T-shaped designers are much more likely to feed their intuition with the right food :) With one of my clients we are, actually, creating profiles for their candidates that need to have percentages of different specialisations to be seen as great candidates for design positions. I call them hybrid designers.





“The Umami Strategy: Stand out by mixing business with experience design”,

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