Panicking or reframing?

“Forty years ago, Richard Branson, who ultimately founded Virgin Air, found himself stranded in the airport in the Carribean. They had just cancelled his flight, the only flight that day. Instead of freaking out about how essential this flight was, how badly his day was ruined, how his entire career was not in jeopardy, the young Branson walked across the airport to the charter desk and inquired about the cost of chartering a flight out of Puerto Rico. Then he borrowed a portable blackboard and wrote “Seats to Virgin Islands 39$”. He went back to his gate, sold enough seats to his fellow passengers to completely cover his costs, and made it home on time.”

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“The Umami Strategy: Stand out by mixing business with experience design”, www.seed-cards.com www.catchingthenextwavepodcast.com

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Aga Szóstek

Aga Szóstek

“The Umami Strategy: Stand out by mixing business with experience design”, www.seed-cards.com www.catchingthenextwavepodcast.com