I absolutely agree that asking a researcher to run the evaluatory studies for designers is the optimal solution. However, even there in the briefing, designers have a tendency to sneak the justifications for the choices they’ve made and, in turn, impact the way in which the researcher asks questions. This is why I would love to propose to start by the designer looking for falsification of their design. Then they can “fuel” the questions of the researcher with this falsification — attuned mindset. Does it make sense?

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“The Umami Strategy: Stand out by mixing business with experience design”, www.seed-cards.com www.catchingthenextwavepodcast.com

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Aga Szóstek

Aga Szóstek

“The Umami Strategy: Stand out by mixing business with experience design”, www.seed-cards.com www.catchingthenextwavepodcast.com

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