Aga Szóstek – Medium

Aga Szóstek

Why tone down your marketing ?

Telling current and potential customers what you have to offer feels like good marketing. The problem is that our brains are much more…

5 min readMar 10, 2024

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A book “The Umami Strategy” on a wooden tabletop with a white coffee cup next to it.

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Aga Szóstek

Call centers are an investment, not a cost

If you would like to build a customer relationship built on empathy and trust it would be a good idea to consider how you treat your call…

5 min readMar 14, 2023

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A piggybank with a flower in it.

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Aga Szóstek

UMAMI: experiences that build loyalty

The unpredictability of the market makes it increasingly difficult today to build sustainable and systematic market growth. Many companies…

5 min readFeb 4, 2023

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A book “the Umami Strategy” accompanied by a bottle of probiotics and probiotic-based facial cream from the company Nature Science and Bak.

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Aga Szóstek
in
NYC Design

Why is the Return On Investment (ROI) when you invest in experience design?

I’ve been asked by quite a few people to tell more about “The Umami Strategy” — the book I published back in 2020. I don’t know how it…

9 min readMay 19, 2022

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The book “The Umami Strategy: Stand out by mixing business with experience design” laying on a table

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Aga Szóstek
in
UX Collective

Our lives as transformative stories

Consider this: we replace every cell in our body every three years. Our memory is flexible and re-formattable. So, every one of us has the…

5 min readMay 13, 2022

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A picture of a paper plane

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Aga Szóstek
in
UX Collective

Time to extend the economic progression model

Oceans are a crucial part of the system that produces oxygen. Yet, we treat them as a free food resource that can be exploited without as…

7 min readApr 25, 2022

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The Economic Progression Model created by Pine and Gilmore in “The Experience Economy” extended by 6th stage proposing that after transformational design you design for impact.

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Aga Szóstek
in
UX Collective

Does intuition matter?

Have you ever considered yourself an intuitive designer? Or is the idea of intuition something that you consider as disconnected from the…

4 min readFeb 7, 2021

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Does intuition matter?

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Aga Szóstek
in
UX Collective

Why is it necessary to always ask about people’s expectations when doing user research?

How is our brain processing experiences? Are we operating in a style of homo economicus or more like Bayesian machines? How does the way…

7 min readJan 6, 2021

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A person holding a black card and reading a question that’s printed on it.

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Aga Szóstek
in
UX Collective

Confirmation or falsification in your user research?

Whenever you run a study, are you trying to confirm or falsify your beliefs?

4 min readApr 25, 2022

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A group of people holding green cards with adjectives describing the differentiators for the solution they design.

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Aga Szóstek
in
UX Collective

Innovation as a organizational mindset

Innovation is something any organization that wants to thrive today needs to have figured out. Countless bags of cash are invested in it…

4 min readMay 30, 2020

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Innovation as a organizational mindset

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Aga Szóstek

Aga Szóstek

author of “The Umami Strategy: Stand out by mixing business with experience design” &"Leadership by Design: The essential guide to transforming you as a leader"

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