Aga Szóstek – Medium

Aga Szóstek

Aga Szóstek

Why tone down your marketing ?

Telling current and potential customers what you have to offer feels like good marketing. The problem is that our brains are much more…

Mar 10

A book “The Umami Strategy” on a wooden tabletop with a white coffee cup next to it.

Mar 10

Aga Szóstek

Call centers are an investment, not a cost

If you would like to build a customer relationship built on empathy and trust it would be a good idea to consider how you treat your call…

Mar 14, 2023

A piggybank with a flower in it.

Mar 14, 2023

Aga Szóstek

UMAMI: experiences that build loyalty

The unpredictability of the market makes it increasingly difficult today to build sustainable and systematic market growth. Many companies…

Feb 4, 2023

A book “the Umami Strategy” accompanied by a bottle of probiotics and probiotic-based facial cream from the company Nature Science and Bak.

Feb 4, 2023

Aga Szóstek
in
NYC Design

Why is the Return On Investment (ROI) when you invest in experience design?

I’ve been asked by quite a few people to tell more about “The Umami Strategy” — the book I published back in 2020. I don’t know how it…

May 19, 2022

The book “The Umami Strategy: Stand out by mixing business with experience design” laying on a table

May 19, 2022

Aga Szóstek
in
UX Collective

Our lives as transformative stories

Consider this: we replace every cell in our body every three years. Our memory is flexible and re-formattable. So, every one of us has the…

May 13, 2022

A picture of a paper plane

May 13, 2022

Aga Szóstek
in
UX Collective

Time to extend the economic progression model

Oceans are a crucial part of the system that produces oxygen. Yet, we treat them as a free food resource that can be exploited without as…

Apr 25, 2022

The Economic Progression Model created by Pine and Gilmore in “The Experience Economy” extended by 6th stage proposing that after transformational design you design for impact.

Apr 25, 2022

Aga Szóstek
in
UX Collective

Does intuition matter?

Have you ever considered yourself an intuitive designer? Or is the idea of intuition something that you consider as disconnected from the…

Feb 7, 2021

Does intuition matter?

Feb 7, 2021

Aga Szóstek
in
UX Collective

Why is it necessary to always ask about people’s expectations when doing user research?

How is our brain processing experiences? Are we operating in a style of homo economicus or more like Bayesian machines? How does the way…

Jan 6, 2021

A person holding a black card and reading a question that’s printed on it.

Jan 6, 2021

Aga Szóstek
in
UX Collective

Confirmation or falsification in your user research?

Whenever you run a study, are you trying to confirm or falsify your beliefs?

Apr 25, 2022

A group of people holding green cards with adjectives describing the differentiators for the solution they design.

Apr 25, 2022

Aga Szóstek
in
UX Collective

Innovation as a organizational mindset

Innovation is something any organization that wants to thrive today needs to have figured out. Countless bags of cash are invested in it…

May 30, 2020

Innovation as a organizational mindset

May 30, 2020

Aga Szóstek

Aga Szóstek

author of “The Umami Strategy: Stand out by mixing business with experience design” &"Leadership by Design: The essential guide to transforming you as a leader"

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams